Winners and Losers
— INEOS (@INEOS) October 12, 2019
INEOS has established the most successful modern marketing strategies ever in human history. From the primary people to sophisticated persons, the term INEOS has become familiar worldwide. By scheduling a marathon to race against time is not only genius but impeccable. Eliud Kipchoge being the man of the hour, was able to break the two-hour barrier in a forty-two-kilometer marathon. Being able to run a marathon in less than two hours in a marathon has never been witnessed before and caught the attention of the most prolific people ever, such as the former president of America, Barak Obama. As fans across the world continue hailing the success of Eliud Kipchoge, much of the credit goes to the company for organizing and being part of making history. As a result, the company becomes famous worldwide in less thsn two hours, meaning more success in advertising campaigns.
Losers: American Airlines
— americanair (@AmericanAir) October 8, 2019
American Airlines have launched its worst-ever expansion strategy by developing routes to land in Hawaii. In what might have been thought of as an expansion strategy for extra profits, the airline experienced operational difficulties with the majority of its customers complaining of delays. Esteemed customers complain to have been inconvenienced as much as four times with the newly developed routes, and a simple miscommunication could not be handled. The result confused the airline to an extent the customer care could not reply to complain aired by the affected travelers. The company failed to communicate flight information to customers that eventually lead to complaints. Additionally, the launching of the Hawaii route even affected other destinations such as Dallas, causing more operational inefficiencies. The launch of the Hawaii route was not adequately planned, creating public relations problems in the eyes of its esteemed customers.